Bangalore-based visionary filmmaker Lendrick Kumar has been making waves within the Indian independent music space since 2020 with his unconventionally refreshing narratives and distinct ability to bring artists’ visions to life. His talent as a director has not only facilitated collaborations with acts like Lucky Ali, The F16s, JBABE, Hanumankind, and more, establishing him as the go-to indie director in the country but has also brought him international recognition, recently winning ‘Best Music Video’ at the South Asian Film Festival of America for his work on ‘Punch me in my third eye’ by Jbabe.
A true creative, Lendrick chooses to maintain anonymity as a filmmaker stating, “When I am anonymous, I am not bound by any industry standards, I can go as crazy as I want with my ideas,” His name, a pseudonym derived from Hip-hop legend Kendrick Lamar, a significant source of inspiration on Kumar’s journey, is a further testament to his ability to cleverly recreate existing notions in a uniquely amusing way.
Having made strides within the indie space, Lendrick’s most recent project sees him venture into the world of brands with Tinder’s anthem – ‘Swipe Right Material’ featuring Guru Randhawa, Anirudh Ravichander and Dee MC, produced by Supari Studios. Always on the lookout for ways to level up, Lendrick is prepped and ready for a year of new collaborations and partnerships aiming to take on a significant number of corporate projects moving forward.
Tej Brar // email@example.com // +91 9765896821